What do you do for a living? Are you sure about that?

What do you say when someone asks what you do for a living? It’s not always easy to give a concise and accurate answer these days. Years ago, the divisions between professions seemed quite clear – you were either in the public or private sector and your job would have a title – teacher, tax

Are you Innocent or Most Hated? And is there an in-between?

Innocent grew from zero to a turnover of £38m in just 8 years on the back of quality products and brand values of honesty and integrity. Tyrells Crisps had a similar success story. And now every food producer wants to be the next Innocent or Tyrells. If I had a pound for each time these brands

Death of a Salesman?

I’ve been reading a lot lately about the death or terminal illness of outbound marketing. By definition that also implies the death of sales as we know it in terms of proactive people who represent their companies and transact business face to face. Now I come to think about it, it’s a very long time since