What do you do for a living? Are you sure about that?

What do you say when someone asks what you do for a living? It’s not always easy to give a concise and accurate answer these days. Years ago, the divisions between professions seemed quite clear – you were either in the public or private sector and your job would have a title – teacher, tax

Purchasing funnel and a reduction in sales

Just read a report saying that the purchasing funnel is no more with the new ways customers can source information and the increased numbers of touch points in the buying process.It’s certainly true that the evaluation stage is much more informed – customers can find out information much more easily and without even having to